Saturday, February 11, 2012
Optometric Billing-Do Your Patients Suffer From Lens "Sticker Shock"?
Optometric Billing-What Tasks Should My Staff Do?
What should your staff be in charge of ?
In short, the answer to that question is everything but insurance billing, credentialing and A/R. Micheal Sutton of Bloomfield, NJ said it best when he said " Anything you spend money on to save time saves people, and people are the most important part of any practice."
Dr Sutton was smart when he said this. He realized that his budget was limited, his practice was small and he looked hard to find the people that he had working for him. Why would he want to risk loosing them by tasking them with work they had no business or time to be doing?
Apply this to your optometric practices when it comes to your insurance billing, patient invoicing and patient collections. Most optometry practices don't have the budgets it requires to hire a full time billing department so they hire an office manager thinking that person can not only run the office and deal with patients all day but also bill insurance, invoice patients and take the time out of thier busy days to work insurance denials and speak to patients who have questions about thier invoices or account status. STUPID THING FOR ANY PRACTICE OWNER TO DO! The funny thing is that these optometrists sit back and wonder why they are not getting paid the amount of money they feel they should be getting paid by insurance companies and why thier A/R is so high!
IT DOESN'T MATTER IF YOUR OFFICE SECRETARY HAS EXPERIENCE IN BILLING INSURANCE! SHE DOESN'T HAVE THE TIME TO DO THE JOB PROPERLY, DON'T ASK HER TO DO IT!
IT DOESN'T MATTER IF YOUR OFFICE MANAGER HAS A MEDICAL BILLING DEGREE! IF YOUR MANAGER HAS A BILLING DEGREE WHY ISN'T HE/SHE YOUR FULL TIME BILLER INSTEAD OF YOUR OFFICE MANAGER?
IT DOESN'T EVEN MATTER IF YOU CAN AFFORD A FULL TIME BILLING DEPARTMENT! WHY PAY TWO OR THREE PEOPLE A FULL TIME SALARY PLUS BENEFITS THE MONEY THAT IT REQUIRES WHEN YOU COULD OUTSOURCE THIS WORK TO A COMPANY LIKE opticXpress FOR A FRACTION OF THE COST AND ENJOY A HIGHER RETURN ON YOUR INVESTMENT?
The bottom line is this: your staff in office should have one job and one job only, TAKE CARE OF PATIENTS. Leave insurance and patient invoicing to people that don't need to put patient care first, leave it to opticXpress!
Call opticXpress today and let your staff take care of your patients...we'll take care of insurance!