Monday, January 30, 2012

Optometric Billing-Getting The Most Out of Medicare


I received a letter from one of my doctors today concerning certain types of Medicare Rejections having to do with patients that have Medicare but are actually covered by another insurance company for vision services.  He asked me for some tips as to how to minimize these rejections and get more out of his services to Medicare patients. The following excerpt from my reply letter to him should efficiently help any optometric practice or optometrist who has the same questions regarding the billing of Medicare.

***Please note that you will see references in this excerpt to the opticXpress software system. Though most of you do not use it just know that if you do use it to bill Medicare we can virtually guarantee the payment of your Medicare claims provided you enter the required information into the system correctly.


TIPS ON GETTING THE MOST OUT OF YOUR MEDICARE BILLING FOR OPTOMETRIC SERVICES

    Here are some things that you should follow when performing an exam on a Medicare patient:
1) Medicare does not cover refractions. Make the patient pay for the refraction after you complete
   the exam.
2) Make sure your staff collects ALL of the patient's insurance information and scans it into
   opticXpress. This includes ID cards, social security cards and driver's liscense. Many times
   a staff member sees one insurance card and then stops instead of proceeding forward with finding
   out whether the patient has other insurance. If the staff member collects all of this and enters it
   into opticXpress then it will be most valuable for us should a claim be denied...it allows us to
   work the rejection ASAP.
3) Every medicare patient is required to pay Co-insurance of 20% of the allowed amount of the service.
   This means that if your examination fee is $100.00 you should collect $20.00 in addition
   to what you are charging for the refraction. If the patient has secondary insurance that will cover
   co-insurances and deductibles then Medicare will usually "cross the claim over" to the patient's
   secondary if the patient has alerted Medicare of this additional coverage. If the patient has not updated this    information with Medicare or they don't have secondary
     coverage, than collecting these fees up-front assures cash flow from Medicare while you are
     awaiting final payment. Additionally, if your staff has entered all of the patient's insurance
     info into the system it allows us to "cross the claim over" to his/her other insurance
     on the patient's behalf. You will then receive this additional payment from the patient's secondary
     insurance company.
4)   Remember that Medicare's deductibles are a yearly payment each patient must pay. That means that
     most Medicare patients you serve during the first 4-6 months of the year will owe this deductible
     and hence, they will have to pay you for the service out of pocket after Medicare denies or
     any secondary (supplemental) coverage will cover it but it will add to the turnaround time on
     that claim. Just remember this when working with your Medicare patients and remind them while
     they are in the exam room with you or at another designated time. Most Medicare patients are
     elderly and it is imperative that you take your time to try and help them understand their
     benefits. In the long run, you will profit more.
5)   Finally, ask your patients the following before you begin the procedure:
     a) "Do you fully understand our policy concerning Medicare patients?"
     b) "Are you comfortable or able to pay for a refraction and/or your co-insurance today?"
     c) "Do you understand that Medicare requires you to pay a deductible out-of-pocket and
         you may owe this if you have not met it for the year and do not have supplemental
         coverage to take care of this for you?"


Thursday, January 26, 2012

Optometric Billing-Funny Optical Video!!! Must Read!

From our friends at McLeish Optometrists comes this hilarious video! Share this with friends, family, colleagues and co-workers!

Wednesday, January 25, 2012

Optometric Billing-Apple Leading The Way In Mobile Computing

Take a look at this article from ZDnet. It's just one more reason to choose iOS products as your mobile device
of choice to fuel your optometric practice!

"via ZDNet for iOS
Enterprise iPhone 4S activations spike, highlight Apple's halo effect

Apple sold more than 37 million iPhones in its December quarter and apparently a nice chunk of those went to the enterprise, according to Good Technology. Tim Cook, Apple CEO, gave his quarterly nod to the enterprise and highlighted enterprise accounts and Fortune 500 adoption stats of iPhones and iPads. In a nutshell, Apple is seeing a halo effect in its corporate, consumer and education account...(Read more)

RELATED POSTS:
Optometric Billing-More Mobile Platform Information

Another Optometric Billing NO-NO!

"A New Whiteland optometrist could retire any time he wanted, but he keeps going because he likes the work and the patients, some of whom he has treated for decades. Joseph Claudy began his practice after graduating from Indiana University School of Optometry in 1968. He began his career working from the New Whiteland home he still shares with his wife, Mary Jo, before moving to the current office a short distance away on U.S. 31.

Claudy, 75, works nearly full time. Patty Towles has worked for him for 23 years, scheduling appointments, billing patients and helping repair glasses.  (entire article)"

I want to congratulate Dr. Claudy for finding and doing something he loves, it is a rare thing to be able to do that these days, it seems. However, I want to rebuke him for what he has put poor Patty Towles through for 23 years. Dr. Claudy has given a perfect example of the BIGGEST mistake I find being made in optometrist's office day and day out; USING ONE STAFF MEMBER TO DO TOO MANY THINGS.

When we go to Walmart and ONE cashier is ringing out customers don't we get agitated when no one is sent in to open another line and help relieve the traffic at the check out? WE ALL GET AGITATED AT THIS, so doesn't it stand to reason that when we run our practices shouldn't we provide the best customer service possible by not assigning one staff member too much work?

I understand that alot of times this decision is driven by economics. However, it is a proven fact that medical practices whose billing departments are made up of regular office staff routinely post lower collection amounts from insurance than their out sourced counterparts. So, with this in mind, doesn't it make more financial sense as a BUSINESS OWNER (notice the emphasis on business ower) to pay a few extra dollars in the short term to hire someone that specializes in insurance and patient billing than to loose more money in the long run relying on "Patty Towles" to do it all by herself for 23 years?


RELATED POSTS:

Optometric Billing-The REAL Way To Simplify Insurance Billing

Tuesday, January 24, 2012

Optometric Billing-Scientific Fact Of The Day-01/24/2012

A recent study of business school graduates found that people who are 20% or more overweight make approximately $4,000.00 less per year than thinner graduates!

Also...

On Average, women cry 5.3 times per month while thier male counterparts cry only about 1.4 times per month!

Optometric Billing-Insurance Fraud

One of our biggest request from potential clients is for us to do things that we believe might be construed as "inusrance fraud". It is our goal as optometric medical billers to provide the best possible service and help optometrists recoup money from insurance as best as possible, but not un-ethically. Take a look at what happened to this Caldwell, ID optometrist:

"A federal grand jury has charged a Caldwell optometrist with swindling more than $1 million from health care benefit programs.

Christopher Card, 59, of Caldwell, allegedly lied and submitted false material to several programs, especially to Medicaid and Medicare. He dishonestly billed the programs, the indictment says, for false diagnoses, including glaucoma, color blindness, tension headaches and treatment of eye injuries.

This went on from as early as Sept. 1993 to Aug. 2010, the indictment claims.

The indictment further alleges that — although Card treated only 3.9 percent of Idaho’s Medicaid clients from Jan. 1, 2004 to May 8, 2009 — he reported diagnosing 99 percent of all acquired color deficiency cases among Idaho Medicaid patients. He also diagnosed 92 percent of all glaucomatous atrophy (optic cupping) cases and 86 percent of all chronic angle closure glaucoma cases.

It is also alleged that, in 2008, Card learned about the federal investigation, abruptly stopped submitting claims for glaucoma-related services and began billing for a variety of new diagnoses."

(You can read the article in its entirety by clicking here)


Apparently this Optometrist can see up to 10 years in prision, a fine of $250,000 and an additional 3 years of supervision after his release! It just doesn't pay to bill insurance incorrectly, NO MATTER HOW CROOKED YOU MAY THINK THE INSURANCE PLAN MAY BE!

By hiring a good and knowledgeable optometric billing expert, however, you don't have to worry about finding creative methods to bill insurance. For example, the industry average for collection from insurance is 70% while the average for collection using in-house staff is closer to 60%. opticXpress averages 75% collection rates from insurance. Did you realize that even this doctor and all his fraudulent billing yielded him only about 60-65% collection rates based on those statistics and HE USED FRAUD TO ACCOMPLISH THIS?!


Friday, January 20, 2012

Optometric Billing-Tips For Great Marketing

We here at opticXpress are primarily engaged in medical billing for optometry, otherwise known as "optometric billing". However, we know a thing or two about eye care practices and we are always trying to stay on top of the latest technological trends and advances as it pertains to the optometric practice (see our articles on mobile computing).

Below is an copy of an article written by Peter Ghali, iContact Senior Manager, Product Management, that was reposted and sent to us by our good friends at Mirro, Inc. Mirro, Inc, for those of you who don't know, is a firm that specializes in helping optometric practices better market themselves. Mirro uses advanced education techniques and of course, EMAIL Marketing, designed to get the most out of a practice and it's staff. Please give them a call by clicking here for more help marketing your practice. 

Now, without further Ado I present to you the article by Peter Ghali.






TOP FIVE 2012 EMAIL MARKETING TRENDS
-By Peter Ghali

For many businesses, 2011 proved to be a challenging year. They had to do more with less while customers became even more demanding. With new online channels emerging and the challenges they bring, marketers will have to improve their email marketing in order to stay relevant and remain effective. Below are five email marketing trends that can help you accomplish your 2012 marketing goals.


Social media and email marketing go hand in hand these days. It is now commonplace for marketers to add social sharing buttons to their emails and to use email marketing to grow their own social network following. The advantage of combining your email and social media marketing is that it gives your subscribers an opportunity to hear from you the way they want to hear from you. Everyone benefits, and this trend will continue into 2012.



Email marketers are realizing that more and more emails are read on smartphones. Over time, this trend has been increasing. In 2012, email marketers will look for guidance and best practices to help them ensure that smartphone users still receive appealing content that engages them while they’re on the go.



While email marketers will still focus on list growth (as they should), 2012 will see email engagement become even more critical. Consumers are faced with overcrowded in-boxes, so you’ll need to establish a connection with your subscribers so your message can stand out. Additionally, many email programs (Gmail, Yahoo, etc.) are adding tools to help their users filter out messages that aren’t important (e.g., Gmail’s Priority Inbox), so it will be imperative for email marketers to increase their focus on engaging users via opens/clicks.



Email marketing is all about delivering value to your subscribers. In 2012, email marketers will need to evaluate their content strategies as they try to increase email engagement. Email marketers also have to consider how their email content can be leveraged for other marketing channels (e.g., social, web). It’s very easy to get overwhelmed with the need to create content to keep your marketing fresh and relevant. In 2012, email marketers will look for better ways to create, curate, and re-purpose content to resonate across channels and drive higher engagement.


2012 will continue to see email marketing garner quite a bit of attention from marketers. As you grow your email marketing, keeping these trends in mind will only help. What other email marketing trends will make a difference in 2012? Feel free to share!