This Marketing Tip comes from our friends at Mirro, Inc. Optometry Consultants. You can view their webpage for more marketing tips and as always, don't forget to check opticXpress.com for help with your optometric billing!
Luxury Is Key: When Dispensing
When dispensing frames and/or lenses to a patient, it is important that your staff presents the product in a manor that displays luxury. During your presentation, dispense items in jewelry trays (that contain a felt or leather base), not in plastic “job” trays. Present the customer with a cleaning cloth, a case (even if dispensing a patient’s own frame), a spray cleaner, and a nice bag where your practice’s logo is displayed. Even if you don’t sell high-end eye wear, you can still present a high-end experience that your patient’s will love.
opticXpress is an optometric billing company that provides a clearinghouse, billing service and software strictly for optometrists.
No comments:
Post a Comment