Robin yap OD wrote an interesting piece on his blog about customization and how it affects customers. Read his post below:
"I like my customized espresso drink at Starbucks. When I hear a barrista in any coffee shop sigh under their breath because of a complicated drink, I wonder if the training they received that linked their corporate vision to their specific work was clearly articulated.
At a training session in Atlanta this weekend, a colleague of mine, Dr. Carolynn Sweat, and I were swapping customization ideas that we can bring back to our training environments. I showed her Warby Parker and Marvel Create-Your-Own Superhero and she showed me Wizard101.
Warby Parker has a good story to tell, has a clear corporate responsibility program (buy a pair/give a pair) and the glasses can be virtually worn through self-pic upload mechanism – their customization piece. I like it (see the 4 choices I had above – tell me which one you like on me, if any, in the comments). This capability allows individuals to see exactly what they would look like when the classes are worn. Does this create an emotional connection with you? It does to me.
Then there’s Marvel Create-Your-Own Superhero. This is an old favourite as I’ve used this in training classes before. Saves you copyright costs if you build it yourself. Animate a sci-fi comic concept, create a universe, make sure you make money through a point system and voila, you have Wizard101.
Back to Starbucks, there are around 87,000 combinations at Starbucks and when it connects to an emotional level to a customer, that customer’s loyalty meter goes up dramatically. At least, it does for me. Does this happen with the comic strip idea? Bring this further up, would this work when you build training materials? How about when you talk with a client or potential client? How about when you connect with your work colleagues? So how many permutations of customization can your company products and services have? What activities should you create to have that emotional connection with your clients?"
How does this relate to optometric billing? Our service is not all things to all people ( see Eyefinity, officemate et al). Our service is designed exclusively for optometry. Each client can then further request custom items based on their particular needs. We feel this is extremely important because as Dr Yap mentioned, it creates a personal and emotional connection with our clients that helps them see we understand and get them!
Give opticXpress a "LOOK" today. Maybe we can customize something for you!
opticXpress is an optometric billing company that provides a clearinghouse, billing service and software strictly for optometrists.
Showing posts with label optometry. Show all posts
Showing posts with label optometry. Show all posts
Thursday, December 15, 2011
Monday, December 12, 2011
BEST CHRISTMAS PRESENT FOR YOUR OPTOMETRIC PRACTICE
One of the best things that any provider can do for his office is to provide SYNERGY. Simply put, DO EVERYTHING THAT YOU CAN IN ONE PLACE. The biggest areas that you can employ synergy in your office is marketing and back office functions...things your patients don't see every day but that they benefit from if done properly.
How can you synergise your back office this Christmas? Hire an optometric billing firm to handle your insurance billing, a/r reconciliation and patient invoicing. If you hire a company like opticXpress they will stream line the process for you by providing top of the line practice management software that takes all the guess work out of billing. Simply enter patient demographics into the system and opticXpress will take over from there. Thier software even allows you to have a completely paperless office FOR FREE! Once you do this you will find that you and your staff will have more time to deal directly with patients because you won't be as worried with what's happening with your money AFTER THE PATIENT LEAVES. Your patients will thank you and you will thank opticXpress because your patient database, insurance billing info, accounts receivable and reconciliations are ALL IN ONE PLACE...SYNERGY. Also, a company like opticXpress will have the ability to send out direct mailing to your patients INLCUDING RECALL NOTICES which means you will begin to increase your REPEAT BUSINESS over time...an absolute necessity for any practice. One last thing, a company like opticXpress deals only with optometrists so they will be able to put you in touch with marketing solutions and other valuable tools you can use to make your practice more profitable....ALL IN ONE PLACE.
Do yourself a favor this Christmas, save you and your staff time and give them the gift that keeps on giving year round...call opticXpress and SYNERGISE TODAY!
How can you synergise your back office this Christmas? Hire an optometric billing firm to handle your insurance billing, a/r reconciliation and patient invoicing. If you hire a company like opticXpress they will stream line the process for you by providing top of the line practice management software that takes all the guess work out of billing. Simply enter patient demographics into the system and opticXpress will take over from there. Thier software even allows you to have a completely paperless office FOR FREE! Once you do this you will find that you and your staff will have more time to deal directly with patients because you won't be as worried with what's happening with your money AFTER THE PATIENT LEAVES. Your patients will thank you and you will thank opticXpress because your patient database, insurance billing info, accounts receivable and reconciliations are ALL IN ONE PLACE...SYNERGY. Also, a company like opticXpress will have the ability to send out direct mailing to your patients INLCUDING RECALL NOTICES which means you will begin to increase your REPEAT BUSINESS over time...an absolute necessity for any practice. One last thing, a company like opticXpress deals only with optometrists so they will be able to put you in touch with marketing solutions and other valuable tools you can use to make your practice more profitable....ALL IN ONE PLACE.
Do yourself a favor this Christmas, save you and your staff time and give them the gift that keeps on giving year round...call opticXpress and SYNERGISE TODAY!
Friday, July 9, 2010
CMS TO REVIEW PECOS ENROLLMENT PROCESS
This just in, IT WILL AFFECT OPTOMETRISTS AND OPTOMETRIC BILLERS ALIKE!
Medicare Working with Ordering and Referring Providers and Suppliers to Streamline Enrollment Process
The Centers for Medicare & Medicaid Services (CMS) is working with providers to address concerns about enrollment in the Provider Enrollment, Chain and Ownership System (PECOS) to ensure that Medicare beneficiaries continue to receive the health care services and items they need. PECOS is the electronic system used to enroll physicians and eligible professionals into the Medicare program.
As part of those efforts, CMS will, for the time being, not implement changes that would automatically reject claims based on orders, certifications, and referrals made by providers that have not yet had their applications approved by July 6, 2010. While more than 800,000 physicians and other health professionals have enrolled and have approved applications in the PECOS system, some providers have encountered problems. CMS is continuing to update and streamline the process, and more providers have been enrolled in the past few days.
CMS issued an interim final regulation on May 5, 2010 implementing provisions of the Affordable Care Act that permit only a Medicare enrolled physician or eligible professional to certify or order home health services, durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) , and certain items and services under Medicare Part B. The new law applies to orders, referrals and certifications made on or after July 1. The comment period for the regulation closes on July 6, after which the comments will be reviewed and considered before a final regulation is issued.
The Affordable Care Act provisions and the regulation were designed as steps to prevent fraud in Medicare by ensuring that only eligible and identifiable providers and suppliers can order and refer covered items and services to Medicare beneficiaries.
Many physicians and other providers and suppliers have continued to make good faith efforts to comply with the requirements of the law and regulation. These efforts will be a significant factor in determining the procedures and processes that will be incorporated in the final rule.
While the regulation will be effective July 6, 2010, CMS will not implement automatic rejections of claims submitted by providers that have attempted to enroll in PECOS. However, until the automatic rejections are operational, providers should not see any change in the processing of submitted claims, they will continue to be reviewed and paid as they have historically been reviewed and paid.
Additionally, though CMS is taking a more deliberative approach to using the PECOS enrollment system, the agency will employ a contingency plan to meet the ACA requirement that written orders and certifications are only issued by eligible professionals effective July 1.
CMS will continue to send informational notices to providers reminding them of the need to submit or update their enrollment and will work with the provider community to provide guidance on enrollment and will process all applications expeditiously.
Medicare Working with Ordering and Referring Providers and Suppliers to Streamline Enrollment Process
The Centers for Medicare & Medicaid Services (CMS) is working with providers to address concerns about enrollment in the Provider Enrollment, Chain and Ownership System (PECOS) to ensure that Medicare beneficiaries continue to receive the health care services and items they need. PECOS is the electronic system used to enroll physicians and eligible professionals into the Medicare program.
As part of those efforts, CMS will, for the time being, not implement changes that would automatically reject claims based on orders, certifications, and referrals made by providers that have not yet had their applications approved by July 6, 2010. While more than 800,000 physicians and other health professionals have enrolled and have approved applications in the PECOS system, some providers have encountered problems. CMS is continuing to update and streamline the process, and more providers have been enrolled in the past few days.
CMS issued an interim final regulation on May 5, 2010 implementing provisions of the Affordable Care Act that permit only a Medicare enrolled physician or eligible professional to certify or order home health services, durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) , and certain items and services under Medicare Part B. The new law applies to orders, referrals and certifications made on or after July 1. The comment period for the regulation closes on July 6, after which the comments will be reviewed and considered before a final regulation is issued.
The Affordable Care Act provisions and the regulation were designed as steps to prevent fraud in Medicare by ensuring that only eligible and identifiable providers and suppliers can order and refer covered items and services to Medicare beneficiaries.
Many physicians and other providers and suppliers have continued to make good faith efforts to comply with the requirements of the law and regulation. These efforts will be a significant factor in determining the procedures and processes that will be incorporated in the final rule.
While the regulation will be effective July 6, 2010, CMS will not implement automatic rejections of claims submitted by providers that have attempted to enroll in PECOS. However, until the automatic rejections are operational, providers should not see any change in the processing of submitted claims, they will continue to be reviewed and paid as they have historically been reviewed and paid.
Additionally, though CMS is taking a more deliberative approach to using the PECOS enrollment system, the agency will employ a contingency plan to meet the ACA requirement that written orders and certifications are only issued by eligible professionals effective July 1.
CMS will continue to send informational notices to providers reminding them of the need to submit or update their enrollment and will work with the provider community to provide guidance on enrollment and will process all applications expeditiously.
Saturday, July 11, 2009
Twitter For Optometrists
One of the things that RLR Consulting strives to pass on to its clients is an appreciation for the latest and greatest technology. There is a reason for this, as healthcare advances it can only do so because of the advancement in technology...and so it stands to reason: If you as an optometrist are utilizing the latest and greatest technology to serve your patients then your support staff and support services should utilize the same up-to-date technology as well, or at least be willing to utilize it.
At RLR we are constantly upgrading our computer systems. We are always looking for ways to give our clients access to the latest and greatest information. We take advantage of cutting edge ideas like "cloud computing", which we will push once it starts to become more mainstreem because it will allow for a doctor to turn on any computer, any time, and access his information from all over the world and it will simply, "just work".
Recently we started using Twitter as a tool for updating our clients and prospective clients with information from RLR Consulting. We like it for one very important and basic reason: it answers the question "What are we doing?" which is something that all of our clients and prospective clients would and do want to know. As an optometrist who is utilizing our service or simply looking for a new service provider, you can always count on RLR Consulting to update you on exactly what we are doing and, if you sign up for twitter yourself, you will be able to answer back and even post comments that we read, INSTANTLY!!!
Twitter for Optometrists? One of the best things you can do for yourself, and your practice!
__________________________________________________________________________________________________
More information about RLR Consulting and thier optometric billing services can be found at: www.optometricbilling.rlrbillingsolutions.com
At RLR we are constantly upgrading our computer systems. We are always looking for ways to give our clients access to the latest and greatest information. We take advantage of cutting edge ideas like "cloud computing", which we will push once it starts to become more mainstreem because it will allow for a doctor to turn on any computer, any time, and access his information from all over the world and it will simply, "just work".
Recently we started using Twitter as a tool for updating our clients and prospective clients with information from RLR Consulting. We like it for one very important and basic reason: it answers the question "What are we doing?" which is something that all of our clients and prospective clients would and do want to know. As an optometrist who is utilizing our service or simply looking for a new service provider, you can always count on RLR Consulting to update you on exactly what we are doing and, if you sign up for twitter yourself, you will be able to answer back and even post comments that we read, INSTANTLY!!!
Twitter for Optometrists? One of the best things you can do for yourself, and your practice!
__________________________________________________________________________________________________
More information about RLR Consulting and thier optometric billing services can be found at: www.optometricbilling.rlrbillingsolutions.com
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