One of the best things that any provider can do for his office is to provide SYNERGY. Simply put, DO EVERYTHING THAT YOU CAN IN ONE PLACE. The biggest areas that you can employ synergy in your office is marketing and back office functions...things your patients don't see every day but that they benefit from if done properly.
How can you synergise your back office this Christmas? Hire an optometric billing firm to handle your insurance billing, a/r reconciliation and patient invoicing. If you hire a company like opticXpress they will stream line the process for you by providing top of the line practice management software that takes all the guess work out of billing. Simply enter patient demographics into the system and opticXpress will take over from there. Thier software even allows you to have a completely paperless office FOR FREE! Once you do this you will find that you and your staff will have more time to deal directly with patients because you won't be as worried with what's happening with your money AFTER THE PATIENT LEAVES. Your patients will thank you and you will thank opticXpress because your patient database, insurance billing info, accounts receivable and reconciliations are ALL IN ONE PLACE...SYNERGY. Also, a company like opticXpress will have the ability to send out direct mailing to your patients INLCUDING RECALL NOTICES which means you will begin to increase your REPEAT BUSINESS over time...an absolute necessity for any practice. One last thing, a company like opticXpress deals only with optometrists so they will be able to put you in touch with marketing solutions and other valuable tools you can use to make your practice more profitable....ALL IN ONE PLACE.
Do yourself a favor this Christmas, save you and your staff time and give them the gift that keeps on giving year round...call opticXpress and SYNERGISE TODAY!
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